Social media platforms are private feeds that cater to every user’s taste in a customized, creative, and colorful manner. The demographic is vast and willing – you can choose your niche, down to the length of the socks that they like.
It’s not just the blinking cartoons and the memes, but also a tide of intellectual content that the user has allowed to move them, influence them, and motivate them. The attention span of customers on social media is falling by the day- you need to create content that elongates their interest and makes them retain what they see.
It’s safe to say, that social media by far, is the easiest, cheapest, and most effective way to target your dream demographic. You can create demand through influencers, sell through online shops, and have a progressive and recurring feedback system that only keeps increasing your customer base with every passing purchase – only by convincing them through words and colors that emote your product.
The best part? You’re making a sale, while engaging your customer, and motivating them into furthering the product onto their friends, families, and idols who could potentially use them and share their love for the product, because – you have to be #relatable. Your product could be your brand, your vast knowledge, an actual physical product, a service, or even, an emotion.
Also, Facebook, along with other social media websites, have been bringing down their organic content display substantially (by up to 50%!) to promote paid advertisements. Unless you’ve got a good social media marketing strategy in place, you’re going down with the meme pages.
It’s a pay to play world – Momentum helps you establish your brand on social media platforms in a credible and optimum manner. This helps create demand for your content, enough to boost organic search and customer retention.